Is this different from traditional PR?
Yes. Instead of a one-off press release, your brand is featured in evergreen editorial content that keeps building buyer trust, search rankings and qualified inbound leads long after it's live.
Will this read as an ad?
No. Every placement follows an editorial-first approach — informative, research-backed content that readers trust, not a disguised advert they scroll past.
How do editorial placements help SEO?
Each placement includes a contextual dofollow backlink from a trusted editorial domain. These editorial backlinks signal authority to search engines and compound in value over time as the content continues to rank and attract readers.
How long do placements stay live?
Placements are published permanently, so the trust, visibility and SEO benefit continues to compound rather than expiring like a campaign.
Why are placements limited?
Each page — and each listicle position — is reserved for one brand only. Limiting how many placements we accept keeps the editorial quality high, which is what makes the placement valuable to you.
What is the difference between a Featured Editorial and a Ranking Placement?
A Featured Editorial Placement is a dedicated article focused solely on your brand, ideal for thought leadership. A Ranking Placement puts your brand inside a comparison-style listicle, with position determining visibility and click-through rate.
What industries do you cover?
We cover 10 major B2B sectors: SaaS & cloud, HR & recruitment tech, fintech, healthcare & health tech, cybersecurity, enterprise software, professional services, e-commerce & retail tech, real estate & proptech, and education technology.
How do I know which placement is right for my brand?
Contact us with your industry, target buyers, and primary goal — brand trust, SEO, or qualified leads. We'll recommend the right placement type and position based on your objectives and budget.
Can you guarantee search rankings?
We guarantee editorial quality and permanent placement. While we cannot guarantee specific search rankings, every placement follows SEO best practices — relevant keywords, editorial context, and natural backlinks — to maximise ranking potential.
What's included in the retained program?
Recurring placements, contextual mentions and ongoing PR execution, so your brand maintains continuous visibility and lead flow rather than a single spike.
How do I secure a placement?
Payment is handled securely via Stripe. If you'd like to confirm availability and fit first, check eligibility through our contact form and we'll reply within one business day.
Do you offer refunds?
We review every placement for editorial fit before accepting. If your brand isn't a good match, we'll let you know before payment. Once published, placements are permanent and non-refundable.
How long does the editorial process take?
The full process — from application to publication — typically takes 2-3 weeks, including editorial review, custom research, writing, design, and publishing.
Can I provide my own content or examples?
Yes. We encourage clients to share case studies, customer testimonials, and subject-matter expertise to build a more authentic and credible editorial feature.
What makes a placement editorial-first?
Editorial-first means the content is structured around reader value — informative research, actionable insights, and genuine expertise. Your brand is featured naturally within that context, not as a disruptive advertisement.
Do you work with startups?
Yes. We work with companies of all sizes, from early-stage startups to enterprise brands. The key requirement is that your product offers genuine value to the readers of the publication.
How do I track my placement's performance?
We provide post-publication reporting including live URL, estimated monthly traffic, backlink confirmation, and search impression data where available.
Is the backlink dofollow or nofollow?
Our standard placements include dofollow contextual backlinks that pass link equity. Nofollow options are available on request.
Can I get placement in a specific publication?
We work with our own editorial network rather than pitching external publications. This guarantees editorial quality, placement permanence, and contextual relevance for your brand.
What's the difference between digital PR and sponsored content?
Sponsored content is typically labelled and ignored by readers. Our editorial placements are indistinguishable from organic content — they earn trust because they provide genuine value first. This is the core difference between traditional sponsored content and editorial-first digital PR.